Tourism contributed around US$19.7 billion to GDP in 2019. In 2018, Indonesia received 15.8 million visitors, a growth of 12.5% from last year, and received an average receipt of US$967. China, Singapore, Malaysia, Australia, and Japan are the top five sources of visitors to Indonesia.
Since 2011, Wonderful Indonesia has been the slogan of the country’s international marketing campaign to promote tourism.
Raja Ampat Islands, West Papua, has the highest recorded level of diversity in marine life, according to Conservation International.
Nature and culture are prime attractions of Indonesian tourism. The former can boast a unique combination of a tropical climate, a vast archipelago, and a long stretch of beaches, and the latter complement those with a rich cultural heritage reflecting Indonesia’s dynamic history and ethnic diversity. Indonesia has a well-preserved natural ecosystem with rain forests that stretch over about 57% of Indonesia’s land (225 million acres).
Forests on Sumatra and Kalimantan are examples of popular destinations, such as the Orangutan wildlife reserve. Moreover, Indonesia has one of the world’s longest coastlines, measuring 54,716 kilometres (33,999 mi).
The ancient Borobudur and Prambanan temples, as well as Toraja and Bali with their traditional festivities, are some of the popular destinations for cultural tourism.
Indonesia has nine UNESCO World Heritage Sites, including the Komodo National Park and the Sawahlunto Coal Mine; and a further 19 in a tentative list that includes Bunaken National Park and Raja Ampat Islands.
Other attractions include the specific points in Indonesian history, such as the colonial heritage of the Dutch East Indies in the old towns of Jakarta and Semarang and the royal palaces of Pagaruyung, Ubud, and Yogyakarta.[206]